Your business generates data every day, but data on its own does not drive decisions. 5labs builds dashboards, reports, and analytics systems that turn raw numbers into clear, actionable insights. We work with Power BI, Tableau, Google Analytics, and custom solutions to help Edinburgh businesses understand what is happening, why it is happening, and what to do next.
Spreadsheets and manual reports are holding your business back. When key metrics are scattered across different tools and updated weekly instead of in real time, your team spends more time finding information than acting on it. Our data analytics services solve this by bringing your data together in one place and presenting it in formats that make sense at a glance.
At 5labs, we design and build dashboards and reporting systems tailored to your specific KPIs and workflows. We connect to your existing data sources, whether that is a CRM, accounting platform, ecommerce store, or marketing tools, and create visualisations that update automatically. Your leadership team gets the numbers they need, when they need them, without chasing anyone for a report.
Our analytics work integrates closely with our AI development capabilities for predictive analytics and our digital marketing team for campaign performance tracking. We also build custom data platforms through our custom software service for businesses with more complex requirements.
From raw data to real decisions, everything you need to become data-driven
We build interactive dashboards that display your most important metrics in real time. Whether you need a sales overview, marketing performance tracker, or operational monitoring board, each dashboard is designed around how your team actually works.
No more manual report creation. We set up automated reports that pull live data from your systems and deliver formatted summaries to your inbox on a daily, weekly, or monthly schedule. Your team gets consistent, accurate reports without lifting a finger.
We design and build data warehouses that consolidate information from multiple sources into a single, queryable store. This creates a reliable foundation for all your analytics, eliminating the inconsistencies that come from pulling numbers from different tools.
We work with you to define the metrics that genuinely matter to your business, then build tracking systems that monitor them continuously. Alerts notify your team when KPIs move outside expected ranges so you can respond quickly.
Full Google Analytics 4 setup, conversion tracking, attribution modelling, and campaign performance analysis. We help you understand which channels drive revenue, not just traffic, and make your marketing spend more effective.
We connect your disparate data sources using APIs, ETL pipelines, and integration platforms. CRM data, financial records, website analytics, and operational systems are unified into a single coherent dataset for analysis.
A clear path from scattered data to structured intelligence
We audit your existing data sources, identify what is available, assess data quality, and map how information flows through your organisation. This tells us where the gaps are and what we have to work with.
We work with your team to define the questions you need answered and the KPIs that drive your business. Every dashboard and report we build is tied to a specific decision or outcome.
We design the data pipeline, connecting your sources to a central warehouse or analytics layer. Data is cleaned, transformed, and structured so it is ready for accurate, consistent analysis.
We create your dashboards and reports using the right tool for the job, whether that is Power BI, Tableau, Looker Studio, or a custom-built solution. Each visualisation is reviewed with your team and refined until it fits perfectly.
We train your team to use the dashboards, interpret the data, and make changes as needed. Full documentation is provided, and we remain available for ongoing support and enhancements.
Industry-leading platforms chosen for reliability and flexibility
Microsoft Power BI, Tableau, Google Looker Studio (formerly Data Studio), and custom-built dashboards. We select the platform that best matches your team's skills, budget, and data infrastructure.
Google BigQuery, Amazon Redshift, Snowflake, PostgreSQL, and Microsoft SQL Server. We build scalable data warehouses and ETL pipelines using Python, dbt, Apache Airflow, and Fivetran.
Google Analytics 4, Google Tag Manager, Mixpanel, Hotjar, and server-side tracking setups. We ensure your tracking is accurate, privacy-compliant, and feeds directly into your reporting dashboards.
Extend your analytics capabilities with these 5labs services
Predictive analytics, machine learning models, and intelligent forecasting
Learn More →Common questions about our data analytics and business intelligence services
Business intelligence (BI) is the process of collecting, organising, and presenting business data in a way that helps decision-makers understand performance, spot trends, and identify opportunities. In practice, this usually means dashboards, reports, and analytics tools that give you a clear view of how your business is performing.
It depends on your team, budget, and existing infrastructure. Power BI integrates well with Microsoft environments and is cost-effective for most businesses. Tableau offers powerful visualisation capabilities for complex datasets. Looker Studio is a strong free option for teams already using Google products. We help you evaluate and choose the right fit.
Costs vary based on the number of data sources, complexity of the dashboards, and whether a data warehouse is required. A simple dashboard project might start from a few thousand pounds, while a full BI implementation with data warehousing and multiple dashboards is priced based on scope. We provide a detailed quote after understanding your needs.
Yes. We integrate with virtually any data source that has an API or database connection. This includes CRMs like Salesforce and HubSpot, accounting tools like Xero and QuickBooks, ecommerce platforms like Shopify and WooCommerce, marketing platforms, and custom databases.
Not always. If your data comes from one or two sources and the volume is manageable, you can often connect directly to those systems. However, if you have multiple data sources, need historical trend analysis, or want consistent reporting across departments, a data warehouse provides a much more reliable and performant foundation.
A single dashboard connected to existing data sources typically takes 2 to 4 weeks. A full analytics implementation including data warehouse setup, multiple dashboards, and automated reporting usually takes 6 to 12 weeks depending on the number of data sources and complexity of the requirements.
Absolutely. We design dashboards with non-technical users in mind. Filters, drill-downs, and navigation are intuitive and straightforward. We also provide training sessions and documentation so your team feels confident using the tools from day one.
Yes. We handle full GA4 implementations including property setup, event tracking configuration, conversion goals, enhanced ecommerce tracking, Google Tag Manager setup, and integration with your reporting dashboards. We also provide training on how to read and interpret your GA4 data effectively.
Dashboards | Reporting | KPI Tracking | Data Warehousing
✓ Custom Dashboards | ✓ Real-Time Data | ✓ Edinburgh Based
